Publishing in socially oriented journals - the state of play in Asia

Purpose: This paper examines this issue by examining institutional publishing in six socially oriented marketing journals generally and then explores the performance within Asian institutions and those within Australia and New Zealand, in detail.

Design/Methodology/Approach: Authorships of Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Non-Profit and Public Sector Marketing, International Journal of Non-Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999-2003 were tracked, by institution and nationality of school. Results are reported for both number of authors and percent of authorship.

Findings: There is a dominance of publishing by North American Academics within the social area. Asia academics appear to be generally under-represented, based on the region’s size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.

Research Limitations/Implications: A review of socially oriented publishing performance by institutions in Asia identifies that socially oriented research appears to be a focus in Australia and New Zealand across a range of institutions, but occurs less frequently in other Asian countries.

Practical Implications: Results are useful for understanding the role of socially oriented research among scholars in Asia and the Pacific. While Australia and New Zealand have made marks in socially oriented research, it appears to be a potential “growth area” for marketing scholars in Asia and the Pacific.

Originality/Value: This is the first paper to examine the role of geography in publishing among those interested in social issues in marketing.

International marketing journals : a preliminary regional and institutional examination of research productivity

Contributions to marketing knowledge are becoming more global (Stremersch and Verhoef, 2005). This paper explores the issue of regional contribution to the international marketing area, which could be expected to be more global than other areas. Publications within four leading international marketing journals were reviewed over a five-year period (1999-2003). Findings suggested that approximately 50 percent of the works were authored by academics outside North America.

Interview with Fatimah Hussein

Fatimah Hussein is an Indonesian who studied at Melbourne University in 1999-2003. She studied on an Australian Agency for International Development (AusAID) scholarship and completed a PhD in Islamic studies. She later received another scholarship, a Fulbright Scholarship, to continue her research and give lectures in the US and she was based at Seattle University for several months in 2008. The interview was conducted in English by Dr. Jemma Purdey of Deakin University on 28 May 2014. This set comprises: an interview recording, a timed summary and a photograph.

Interview with Dana Santoso

Dana Santoso is an Indonesian who studied at the University of Queensland on two occasions; in 1989-1993, and in 1999-2003. In both periods of study, he studied on an Australian Agency for International Development (AusAID) scholarship, and he completed first a Masters, then a PhD in Mechanical Engineering. The interview was conducted in English on 28 April 2014 by Dr. Jemma Purdey and Prof. David Lowe, both of Deakin University. This set comprises: an interview recording, a photo and a timed summary.

Interview with M. H. Sarjan

M. H. Sarjan is an Indonesian who studied at Adelaide University on two occasions; in 1992-1994 and in 1999-2003. On both occasions he studied on Australian Agency for International Development (AusAID) Scholarships, and he completed his Masters, then his PhD in Agriculture. He has since been involved in a number of projects, and become a professor. The interview was conducted in English on 6 August 2014 by Dr. Jemma Purdey of Deakin University. This set comprises: an interview recording, a timed summary and a photograph.