Asymmetric effects of online consumer reviews

Consumers tend to seek heuristic information cues to simplify the amount of information involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic element of the perceived evaluation of online consumer information. The objective of this article is to assess the effect of review ratings on usefulness and enjoyment. The empirical application is carried out on a sample of 5,090 reviews of 45 restaurants in London and New York. The results show that people perceive extreme ratings (positive or negative) as more useful and enjoyable than moderate ratings, giving rise to a U-shaped line, with asymmetric effects: the size of the effect of online reviews depends on whether they are positive or negative.

Reviews

Contiene: Horobin, Simon & Jeremy Smith (2002): An Introduction to Middle English. Edinburgh: Edinburgh University Press, viii + 182 p. Price: paperback: £10.99, hardback: £35 / Reviewed by M.F. Litzler; Görlach, M (ed.) (2001): A Dictionary of European Anglicisms. Oxford, Oxford University Press. 351 p. $170 / Reviewed by Elisabetta Zoni; García Velasco, Daniel: Funcionalismo y Lingüística: La gramática funcional de S.C. Dik. Oviedo: Servicio de Publicaciones, 295 p. / Reviewed by María Martínez Lirola.

Reviews

Contiene: Jussawalla, Feroza (2003): Chiffon Saris. Toronto: TSAR Publications, 92 pages / Reviewed by Silvia Caporale Bizzini; Fernández Álvarez; M. Pilar and Antón Teodoro Manrique (2002): Antología de la literatura nórdica antigua. Salamanca: Ediciones Universidad / Reviewed by José R. Belda; Schwarlz, Anja (2001). The (im)possibilities of machine translation. Peter Lang. Frankfurt am Main. 323 pages / Reviewed by Silvia Borrás Giner; Terttu Nevalainen and Helena Raumolin-Brunberg (2003): Historical Sociolinguistics: Language Change in Tudor and Stuart England. Great Britain: Pearson Education, 260pages / Reviewed by Sara Ponce Serrano.Contiene: Jussawalla, Feroza (2003): Chiffon Saris. Toronto: TSAR Publications, 92 pages / Reviewed by Silvia Caporale Bizzini; Fernández Álvarez; M. Pilar and Antón Teodoro Manrique (2002): Antología de la literatura nórdica antigua. Salamanca: Ediciones Universidad / Reviewed by José R. Belda; Schwarlz, Anja (2001). The (im)possibilities of machine translation. Peter Lang. Frankfurt am Main. 323 pages / Reviewed by Silvia Borrás Giner; Terttu Nevalainen and Helena Raumolin-Brunberg (2003): Historical Sociolinguistics: Language Change in Tudor and Stuart England. Great Britain: Pearson Education, 260pages / Reviewed by Sara Ponce Serrano.