Relationship between sport commitment and sport consumer behavior


Autoria(s): Fernandes, N.E.; Correia, A. H.; Abreu, Ana Maria Cortesão Pais Figueira da Silva; Biscaia, R.
Data(s)

04/11/2016

04/11/2016

2013

Resumo

The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided.

Identificador

Fernandes, N.E., Correia, A.H., Abreu, A.M., & Biscaia, R.. (2013). Relationship between sport commitment and sport consumer behavior. Motricidade, 9(4), 02-11. https://dx.doi.org/10.6063/motricidade.9(4).96

1646-107X

http://hdl.handle.net/10400.13/1267

10.6063/motricidade.9(4).9

Idioma(s)

eng

Publicador

Fundação Técnica e Científica do Desporto

Relação

Fundação Técnica e Científica do Desporto

Direitos

openAccess

http://creativecommons.org/licenses/by-nc/4.0/

Palavras-Chave #Sport #Sonsumer behavior #Commitment #. #Faculdade de Ciências Exatas e da Engenharia
Tipo

article