Country brand and stakeholder engagement: Case study of Australia unlimited
| Contribuinte(s) |
Bridson Kerrie Casidy (Mulyanegara), Riza |
|---|---|
| Data(s) |
01/06/2016
|
| Resumo |
The thesis presents a comprehensive conceptual framework of stakeholder brand engagement with a place brand identity. The framework comprises of typology of stakeholder brand engagement in place branding context as well as drivers, inhibitors, manifestations and outcomes of such engagement. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Deakin University, Faculty of Business and Law, Department of Marketing |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30089366/helmi-agreement-2016.pdf http://dro.deakin.edu.au/eserv/DU:30089366/helmi-countrybrand-2016A.pdf |
| Direitos |
The Author. All Rights Reserved. |
| Palavras-Chave | #Marketing #Tourism #Customer relations #Advertising #Branding |
| Tipo |
Thesis |
