Measuring the Diversity and the Integration of Film Production in Mercosur: A Social Network Analysis


Autoria(s): Canedo, Daniele Pereira; Universidade Federal do Recôncavo da Bahia.; Ranaivoson, Heritiana; SMIT-iMinds (Vrije Universiteit Brussel).; Loiola, Elisabeth; Universidade Federal da Bahia.
Data(s)

06/10/2016

Resumo

Based on an original and comprehensive database of all feature fiction films produced in Mercosur between 2004 and 2012, the paper analyses whether the Mercosur film industry has evolved towards an integrated and culturally more diverse market. It provides a summary of policy opportunities in terms of integration and diversity, emphasizing the limiter role played by regional policies. It then shows that although the Mercosur film industry remains rather disintegrated, it tends to become more integrated and culturally more diverse. From a methodological point of view, the combination of Social Network Analysis and the Stirling Model opens up interesting research tracks to analyse creative industries in terms of their market integration and their cultural diversity.

A partir de una base de datos original y extensa con todos los largometrajes de ficción producidos en el Mercado Común del Sur (Mercosur) entre 2004 y 2012, este artículo analiza si la industria fílmica del Mercosur ha evolucionado hacia un mercado más integrado y culturalmente más diverso. Aporta un resumen de oportunidades políticas en términos de integración y diversidad, enfatizando el papel limitador de las políticas regionales. Muestra asimismo que aunque la industria del cine en el Mercosur se mantiene bastante desintegrada, tiende a convertirse en una industria más integrada y culturalmente más diversa. Desde un punto de vista metodológico, la combinación del Análisis de Redes Sociales (Social Network Analysis) y del Modelo de Stirling abre interesantes caminos al análisis de las industrias creativas en función de la integración de sus mercados y su diversidad cultural.

Formato

application/pdf

Identificador

http://revistas.ucm.es/index.php/CIYC/article/view/53141

10.5209/CIYC.53141

Publicador

Ediciones Complutense

Relação

http://revistas.ucm.es/index.php/CIYC/article/view/53141/48810

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Fonte

CIC Cuadernos de Información y Comunicación; Vol 21 (2016): Comunicación, cultura y diversidad; 117-138

Palavras-Chave #cultural diversity; regional integration; film production; Mercosur; social network analysis; Stirling model. #diversidad cultural; integración regional; producción cinematográfica; Mercosur; Análisis de Redes Sociales; Modelo de Stirling.
Tipo

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