Confronting the challenges in social marketing theory and practice


Autoria(s): Previte, Josephine; Dann, Susan
Contribuinte(s)

Sharon Purchase

Data(s)

01/01/2005

Identificador

http://espace.library.uq.edu.au/view/UQ:102741

Idioma(s)

eng

Publicador

University of Western Australia

Palavras-Chave #E1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Conference Paper