Perceived risk and servicescape: The importance of managing the physical evidence in services marketing
| Contribuinte(s) |
J. Wirtz |
|---|---|
| Data(s) |
01/01/2005
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
National University of Singapore and American Marketing Association |
| Palavras-Chave | #EX #350204 Marketing and Market Research #720401 Marketing |
| Tipo |
Conference Paper |
