The relationship between major-league sports' official sponsorship announcements and the stock prices of sponsoring firms
| Contribuinte(s) |
G. Zinkhan |
|---|---|
| Data(s) |
01/01/2005
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Springer New York |
| Palavras-Chave | #Business #Official #Sponsorship #Event study #Stock prices #Major-league sports #Shareholder wealth #Consumer #Event #C1 #720401 Marketing #1503 Business and Management #1505 Marketing #350200 Business and Management #350204 Marketing and Market Research #350000 Commerce, Management, Tourism and Services |
| Tipo |
Journal Article |
