Customer satisfaction should not be the only goal


Autoria(s): Bennett, R.; Rundle-Thiele, S.
Contribuinte(s)

C. Martin

Data(s)

01/01/2004

Identificador

http://espace.library.uq.edu.au/view/UQ:69350

Publicador

Emerald Group Publishing

Palavras-Chave #C1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Journal Article