Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment
Data(s) |
01/09/2014
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Resumo |
This paper analyses the relationship between productive efficiency and online-social-networks (OSN) in Spanish telecommunications firms. A data-envelopment-analysis (DEA) is used and several indicators of business ?social Media? activities are incorporated. A super-efficiency analysis and bootstrapping techniques are performed to increase the model?s robustness and accuracy. Then, a logistic regression model is applied to characterise factors and drivers of good performance in OSN. Results reveal the company?s ability to absorb and utilise OSNs as a key factor in improving the productive efficiency. This paper presents a model for assessing the strategic performance of the presence and activity in OSN. |
Formato |
application/pdf |
Identificador | |
Idioma(s) |
eng |
Publicador |
E.T.S.I y Sistemas de Telecomunicación (UPM) |
Relação |
http://oa.upm.es/31085/1/INVE_MEM_2014_175530.pdf http://www.sciencedirect.com/science/article/pii/S0378720614000627 info:eu-repo/semantics/altIdentifier/doi/10.1016/j.im.2014.05.009 |
Direitos |
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/openAccess |
Fonte |
Information & Management, ISSN 0378-7206, 2014-09, Vol. 51, No. 6 |
Palavras-Chave | #Empresa #Informática |
Tipo |
info:eu-repo/semantics/article Artículo PeerReviewed |