Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment


Autoria(s): Martínez Núñez, Margarita; Pérez Aguiar, Waldo Saúl
Data(s)

01/09/2014

Resumo

This paper analyses the relationship between productive efficiency and online-social-networks (OSN) in Spanish telecommunications firms. A data-envelopment-analysis (DEA) is used and several indicators of business ?social Media? activities are incorporated. A super-efficiency analysis and bootstrapping techniques are performed to increase the model?s robustness and accuracy. Then, a logistic regression model is applied to characterise factors and drivers of good performance in OSN. Results reveal the company?s ability to absorb and utilise OSNs as a key factor in improving the productive efficiency. This paper presents a model for assessing the strategic performance of the presence and activity in OSN.

Formato

application/pdf

Identificador

http://oa.upm.es/31085/

Idioma(s)

eng

Publicador

E.T.S.I y Sistemas de Telecomunicación (UPM)

Relação

http://oa.upm.es/31085/1/INVE_MEM_2014_175530.pdf

http://www.sciencedirect.com/science/article/pii/S0378720614000627

info:eu-repo/semantics/altIdentifier/doi/10.1016/j.im.2014.05.009

Direitos

http://creativecommons.org/licenses/by-nc-nd/3.0/es/

info:eu-repo/semantics/openAccess

Fonte

Information & Management, ISSN 0378-7206, 2014-09, Vol. 51, No. 6

Palavras-Chave #Empresa #Informática
Tipo

info:eu-repo/semantics/article

Artículo

PeerReviewed