Scientific metaphors in the journalistic discourse
Contribuinte(s) |
UNIVERSIDADE DE SÃO PAULO |
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Data(s) |
29/10/2013
29/10/2013
2012
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Resumo |
Scientific education and divulgation not only amplify people's vocabulary and repertory of scientific concepts but, at the same time, promote the diffusion of certain conceptual and cognitive metaphors. Here we describe this process and propose a classification in terms of visible, invisible, basic and derived metaphors. We focus our attention on physical metaphors applied to psychological and socio-economical phenomena, by studying two exemplar cases through an exhaustive exam of the online content of large Brazilian journalistic portals. Finally, we present implications and suggestions from Lakiff and Johnson's cognitive metaphor theory for the scientific education and divulgation process. |
Identificador |
REVISTA BRASILEIRA DE ENSINO DE FISICA, SAO PAULO, v. 34, n. 4, supl., Part 1-2, pp. 851-857, DEC, 2012 1806-1117 http://www.producao.usp.br/handle/BDPI/36260 10.1590/S1806-11172012000400020 |
Idioma(s) |
por |
Publicador |
SOC BRASILEIRA FISICA SAO PAULO |
Relação |
REVISTA BRASILEIRA DE ENSINO DE FISICA |
Direitos |
openAccess Copyright SOC BRASILEIRA FISICA |
Palavras-Chave | #SCIENTIFIC DIVULGATION #JOURNALISM #METAPHOR #ANALOGY #SCIENTIFIC TERMINOLOGY #COGNITION #COGNITIVE PSYCHOLOGY #SCIENCE #ANALOGIES #STUDENTS #EDUCATION, SCIENTIFIC DISCIPLINES #PHYSICS, MULTIDISCIPLINARY |
Tipo |
article original article publishedVersion |