A theory of weekly specials


Autoria(s): Braido, Luís H. B.
Data(s)

15/10/2014

15/10/2014

04/11/2004

Resumo

Multiproduct retailers facing similar costs and serving the same public commonly announce different weekly specials. These promotional prices also seem to evolve randomly over the weeks. Here, weekly specials are viewed as the strategic outcome of an oligopolistic price competition among multiproduct retail stores facing nonconvex costs. Existence of an equilibrium in mixed strategies is proven. ldentical stores serving the same public will never charge the same price vector with probability one (cross-store price dispersion). Mixed strategies can generate random price dispersion over time in the repeated version of the mode!.

Identificador

http://hdl.handle.net/10438/12112

Idioma(s)

en_US

Publicador

Escola de Pós-Graduação em Economia da FGV

Relação

Seminários de pesquisa econômica da EPGE

Palavras-Chave #Bertrand competition #Weekly specials #Sales #Price promotion #Loss leading #Retail stores #Supermarkets #Preços - Determinação #Vendas - Promoção
Tipo

Working Paper