Apoio e resistência popular à realização de megaeventos: algumas lições para o Brasil

Este artigo analisa os principais fatores que influenciam a percepção da população local em relação a megaeventos internacionais, buscando identificar possíveis ações que o Poder Público pode promover para aumentar o apoio e minimizar a resistência à realização desse tipo de evento. Com base no estudo de literatura teórica e empírica sobre o tema, avalia a experiência brasileira na preparação para a Copa do Mundo de 2014 e os Jogos Olímpicos de 2016, e busca retirar algumas lições para futuros megaeventos que venham a ocorrer no País, inclusive a Exposição Universal de 2020.

This article analysis the main factors that impact residents perception on international megaevents, in order to identify possible actions governments could promote to buster popular support and minimize the resistance against this type of event. Based on theoretical and empirical literature, it also evaluates the Brazilian experience in its preparation to the 2014 World Cup and the 2016 Olympic Games, and tries to offer some lessons to future megaevents that may take place in the country, including the 2020 Word Expo edition.This article analysis the main factors that impact residents perception on international megaevents, in order to identify possible actions governments could promote to buster popular support and minimize the resistance against this type of event. Based on theoretical and empirical literature, it also evaluates the Brazilian experience in its preparation to the 2014 World Cup and the 2016 Olympic Games, and tries to offer some lessons to future megaevents that may take place in the country, including the 2020 Word Expo edition