Locating the past in its silence: history and marketing theory in India
| Data(s) |
18/05/2015
|
|---|---|
| Resumo |
The paper aims to argue, while examining the history of marketing theory in India, that the discipline is a historical, serves large business interests and is shaped by hegemonic Western knowledge. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Emerald |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30080120/varman-locatingthepast-post-2013.pdf http://www.dx.doi.org/10.1108/JHRM-04-2013-0016 |
| Direitos |
2015, Emerald Group Publishing |
| Palavras-Chave | #India #Evolution of marketing, #History of marketing theory, #History of marketing education #History of marketing thought #Postcolonial theory #Corporate hegemony |
| Tipo |
Journal Article |
