Visual communication design as a form of public pedagogy


Autoria(s): Kelly, Meghan
Data(s)

01/11/2015

Resumo

This paper identifies visual communication design as a form of public pedagogy. Communication design practices aim to achieve the successful transmission of a message to a recipient in a visual mode. Understanding the theories and practices of visual communication design can assist in enhancing the reception of the communication, as these practices become a tool to increase the effectiveness of learning in a public space. To demonstrate this, I will use the example of museums as an informal place of public learning, and argue design, and in particular visual communication design strategies, are extremely important in the creation of successful learning. If participants are not engaged or entertained, their capacity for learning will diminish. Engagement depends on the representation of the information and the successful interpretation of that information by the visitor. Further, this paper will emphasize the vital role communication design plays in all forms of public pedagogy, not just within the museum context. However, non-designers create many public learning environments and although this paper argues the benefits of communication design to increasing the effectiveness of learning, it recognizes the narrow opportunities of applying this knowledge.

Identificador

http://hdl.handle.net/10536/DRO/DU:30079311

Idioma(s)

eng

Publicador

Adult Learning Australia

Relação

http://dro.deakin.edu.au/eserv/DU:30079311/kelly-visualcommunication-2015.pdf

https://search.informit.org/documentSummary;dn=624003704881591;res=IELHSS;subject=Library%20%26%20information%20sciences

Direitos

2015, Adult Learning Australia

Palavras-Chave #Visual Communication Design #Public Pedagogy #non-designer #learning
Tipo

Journal Article