Brand and advertising awareness : a replication and extension of a known empirical generalisation
| Data(s) |
01/01/2004
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30065754/romaniuk-brandand-2004.pdf http://doi.org/10.1016/S1441-3582(04)70107-X |
| Palavras-Chave | #brand awareness #advertising awareness #empirical generalisation |
| Tipo |
Journal Article |
