Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector
Data(s) |
01/04/2014
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Identificador | |
Idioma(s) |
eng |
Publicador |
Routledge |
Relação |
http://dro.deakin.edu.au/eserv/DU:30065104/casidy-linkingbrand-2014.pdf http://dro.deakin.edu.au/eserv/DU:30065104/casidy-linkingbrand-evid1-2014.pdf http://doi.org/10.1080/10495142.2014.901004 |
Direitos |
2014, Taylor & Francis |
Palavras-Chave | #brand orientation #educational services #higher education marketing #service quality #student loyalty #student satisfaction #word-of-mouth communication |
Tipo |
Journal Article |