Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector


Autoria(s): Casidy, Riza
Data(s)

01/04/2014

Identificador

http://hdl.handle.net/10536/DRO/DU:30065104

Idioma(s)

eng

Publicador

Routledge

Relação

http://dro.deakin.edu.au/eserv/DU:30065104/casidy-linkingbrand-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30065104/casidy-linkingbrand-evid1-2014.pdf

http://doi.org/10.1080/10495142.2014.901004

Direitos

2014, Taylor & Francis

Palavras-Chave #brand orientation #educational services #higher education marketing #service quality #student loyalty #student satisfaction #word-of-mouth communication
Tipo

Journal Article