Branding and positioning Australian rules football for participation growth in North America


Autoria(s): Fairley, Sheranne; Kellett, Pamm
Data(s)

01/08/2013

Identificador

http://hdl.handle.net/10536/DRO/DU:30057999

Idioma(s)

eng

Publicador

Elsevier

Relação

http://dro.deakin.edu.au/eserv/DU:30057999/phillips-brandingpositioning-2013.pdf

http://dro.deakin.edu.au/eserv/DU:30057999/phillips-brandingpositioning-evid-2013.pdf

http://doi.org/10.1016/j.smr.2012.06.004

Direitos

2013, Elsevier

Palavras-Chave #Australian rules football #awareness #branding #culture #positioning
Tipo

Journal Article