Display signs and involvement: the visual path to purchase intention

Autoria(s): Behe, Bridget K.; Zhao, Jing; Sage, Lynne; Huddleston, Patricia T.; Minahan, Stella
Data(s)

01/12/2013
Identificador

http://hdl.handle.net/10536/DRO/DU:30057878
Idioma(s)

eng
Publicador

Taylor & Francis
Relação

http://dro.deakin.edu.au/eserv/DU:30057878/minahan-displaysigns-2013.pdf

http://dro.deakin.edu.au/eserv/DU:30057878/minahan-displaysigns-evid-2013.pdf

http://doi.org/10.1080/09593969.2013.832695
Direitos

2013, Taylor & Francis
Palavras-Chave #eye-tracking technology #retail customers #merchandise displays #method #horticulture
Tipo

Journal Article
Acesso ao item digital