Permission email messages significantly increase gambler retention

Autoria(s): Jolley, William; Lee, Alvin; Mizerski, Richard; Sadeque, Saalem
Data(s)

01/09/2013
Identificador

http://hdl.handle.net/10536/DRO/DU:30050552
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30050552/jolley-permissionemail-evid-2012.pdf

http://dro.deakin.edu.au/eserv/DU:30050552/lee-permissionemail-2013.pdf

http://dx.doi.org/10.1016/j.jbusres.2012.12.006
Palavras-Chave #online gambling #permission message #retention #survival analysis
Tipo

Journal Article
Acesso ao item digital