Promotional competitions: management decision-making in the Australian consumer marketplace
Contribuinte(s) |
Bednall, David Minahan, Stella |
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Data(s) |
01/06/2012
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Resumo |
This research focused on a specific form of sales promotion: promotional competitions. The work identified the processes that organizations applied when defining their marketing strategy and promotional mix, and investigated the decision influences and design considerations which shaped the profile of competitions, offering innovative decision-making models for academics and practitioners. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business and Law, School of Management and Marketing |
Relação |
http://dro.deakin.edu.au/eserv/DU:30048439/ogdenbarnes-digitalcopyright-2012.pdf http://dro.deakin.edu.au/eserv/DU:30048439/ogdenbarnes-promotionalcompetitions-2012A.pdf http://dro.deakin.edu.au/eserv/DU:30048439/ogdenbarnes-takedownemail-2014.pdf |
Direitos |
The author |
Tipo |
Thesis |