Fear, guilt, and shame appeals in social marketing

Autoria(s): Brennan, Linda; Binney, Wayne
Data(s)

01/02/2010
Identificador

http://hdl.handle.net/10536/DRO/DU:30040094
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30040094/binney-fearguiltandshame-2010.pdf

http://dx.doi.org/10.1016/j.jbusres.2009.02.006
Direitos

2009 Elsevier Inc
Tipo

Journal Article
Acesso ao item digital