An analysis of the relationship between brand image and loyalty in Australian elite sport : a conceptual framework


Autoria(s): Broadbent, Sarah
Data(s)

01/01/2009

Identificador

http://hdl.handle.net/10536/DRO/DU:30022654

Idioma(s)

eng

Publicador

Bond University

Relação

http://dro.deakin.edu.au/eserv/DU:30022654/broadbent-ananalysis-2009.pdf

http://dro.deakin.edu.au/eserv/DU:30022654/broadbent-ananalysis-evidence-2009.pdf

http://smaanz.cadability.com.au/Default.aspx?SecId=19&SsecId=1

Direitos

2009, SMAANZ

Tipo

Conference Paper