How managers of televised sporting events should help sponsors to increase sales by integrating sponsorship and advertising
| Data(s) |
01/01/2003
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Stockholm University College of Physical Education and Sports |
| Direitos |
2003, Stockholm University College of Physical Education and Sports |
| Tipo |
Conference Paper |
