Satisfaction and defection amongst behavioural segments of sporting club members
| Contribuinte(s) |
Riley, Francesca Dall'Olmo Lomax, Wendy Robinson, Helen |
|---|---|
| Data(s) |
01/01/2007
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Kingston Business School |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30007968/mcdonald-satisfactionanddefection-2007.pdf |
| Direitos |
2007, Kingston Business School |
| Palavras-Chave | #marketing practice #marketing theory |
| Tipo |
Conference Paper |
