Exploring the relationship between customer loyalty to the service worker and customer citizenship behaviors to the service organization
| Contribuinte(s) |
Lewin, Jeffrey E. |
|---|---|
| Data(s) |
01/01/2003
|
| Resumo |
This paper conceptualizes the positive relationship between customer loyalty to the service worker (personal loyalty) and customer citizenship behaviors to the service organization including: positive word of mouth; suggestions for improvements; customer participation in activities; benevolent acts of service facilitation; customer policing; customer flexibility; customer voice and displays of relationship affiliation.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
[Academy of Marketing Science] |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30006212/n20062343.pdf http://www.ams-web.org/ |
| Tipo |
Conference Paper |
