Modelling the marketing of place by local government in Australia
Contribuinte(s) |
[Unknown] |
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Data(s) |
01/01/2002
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Resumo |
Much of Regional Australia is suffering from an overall decline in population with a specific loss of young adults (16-30 year olds). A decline in population, linked with the Australia-wide problems of ageing populations and diminishing birth rates, is leading to a social and economic malaise in many regional cities and towns that threatens their long-term sustainability due to the lack of skilled workers and professionals. This paper examines the concept of “place” marketing, and the approach of local government to market regions, cities, and towns to attract targeted population to help maintain the sustainability of Regional Australia.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
ANZMAC |
Relação |
http://dro.deakin.edu.au/eserv/DU:30004788/howell-modellingthemarketing-2002.pdf http://www.google.com/url?sa=t |
Direitos |
Reproduced with the specific permission of the copyright owner. |
Tipo |
Conference Paper |