eBusiness and information systems : academic programs in Australia and New Zealand in the e-Age
Contribuinte(s) |
O`Keefe, B. Loebbecke, C. Grlcar, J. Pucihar, A. Lenart, G. |
---|---|
Data(s) |
01/01/2001
|
Resumo |
Universities are increasingly turning to ‘fashionable’ education programs to attract bright, high-quality students to both under-graduate and post-graduate degree programs. Traditional offerings in technology areas, such as Information Systems and Information Technology are being augmented by newer, more marketable degrees in areas such as eCommerce/eBusiness. This paper analyses the eCommerce/eBusiness and Information Systems (IS) / Information Technology (IT) academic programs in Australian and New Zealand universities on the basis of Kotler and Fox's service offering model of educational institutions; and considers what differences exist between these two apparently similar areas of academic endeavour. Finally we look at the trends of academic program delivery in the e-age and question whether universities need to take a more consumer-product approach to the issue of attracting appropriate students.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Bled Electronic Commerce Conference |
Relação |
http://dro.deakin.edu.au/eserv/DU:30004577/chan-ebusinessand-2001.pdf http://domino.fov.uni-mb.si/proceedings |
Direitos |
2001, Bled Electronic Commerce Conference |
Tipo |
Conference Paper |