Successful relationship marketing: understanding the importance of complaints in a consumer-oriented paradigm
| Data(s) |
01/01/2004
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Business Perspectives |
| Relação |
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=13832390&site=ehost-live |
| Palavras-Chave | #consumer complaints #relationship marketing #competitive advantage #model |
| Tipo |
Journal Article |
