Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
| Data(s) |
01/07/2006
|
|---|---|
| Resumo |
Fan attention and response to sponsorship is affected by a range of variables, including the duration of sponsorship and fan commitment to the sporting organisation. The results of surveys of the members of six Australian Football League clubs indicated that there is a positive relationship between the satisfaction levels of season-ticket holders and their orientation towards club sponsors' products and brands.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Simon Rines |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30003880/shaw-seasonticket-2006.pdf http://search.ebscohost.com/login.aspx?direct=true&db=s3h&AN=24501428&site=ehost-live |
| Direitos |
2006, International journal of sports marketing & sponsorship |
| Palavras-Chave | #satisfaction #sponsor-related behaviour #AFL members #season-ticket holders #sporting clubs |
| Tipo |
Journal Article |
