Satisfaction as a predictor of football club members' intentions
| Data(s) |
01/10/2005
|
|---|---|
| Resumo |
A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
International Marketing Reports Ltd. |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30003247/mcdonald-satisfactionasapredictor-2005.pdf http://dro.deakin.edu.au/eserv/DU:30003247/n20051163.pdf http://search.ebscohost.com/login.aspx?direct=true&db=s3h&AN=20997477&site=ehost-live |
| Direitos |
2005 |
| Palavras-Chave | #satisfaction #members #sporting clubs |
| Tipo |
Journal Article |
