University marketing and the law: applying the trade practices Act to universities` marketing and promotional activities
Data(s) |
01/01/2003
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Resumo |
Application of the Trade Practices Act and its State equivalents to the marketing by universities of the courses they teach - ramifications of the Act are not understood within the wider university community, importantly by those responsible for marketing courses - the Act prescribes many forms of conduct not instantly recognised as morally reprehensible and are not automatically avoided on the ground that they are inconsistent with acceptable behaviour - the Act creates significant proscriptions, applicable to universities and their staff, which can have serious consequences.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
School of Law, Deakin University |
Relação |
http://dro.deakin.edu.au/eserv/DU:30002173/n20030805.pdf http://search.informit.com.au/documentSummary;dn=20042607;res=AGISPT |
Tipo |
Journal Article |