Museums: discovering services marketing


Autoria(s): Rentschler, Ruth; Gilmore, Audrey
Data(s)

01/01/2002

Identificador

http://hdl.handle.net/10536/DRO/DU:30001756

Idioma(s)

eng

Publicador

Management International

Relação

http://dro.deakin.edu.au/eserv/DU:30001756/rentschler-museumsdiscovering-2002.pdf

http://www.gestiondesarts.com/index.php?id=891

Direitos

2002, Ecole des Hautes Etudes Commerciales

Palavras-Chave #marketing management
Tipo

Journal Article