Museum and performing arts marketing: the age of discovery
Data(s) |
01/01/2002
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Resumo |
Trends in museum and performing arts marketing from 1975 to 1994 were analyzed and suggested that a third period was emerging; the data in this article confirm that claim. Among the latest arts marketing articles, there is a significantly greater focus on marketing strategy than on the other two categories--marketing as culture and marketing as tactics.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Heldref Publications |
Relação |
http://dro.deakin.edu.au/eserv/DU:30001639/n20020681.pdf http://search.ebscohost.com/login.aspx?direct=true&db=ibh&AN=7217506&site=ehost-live |
Palavras-Chave | #museums #performing arts #marketing #trends |
Tipo |
Journal Article |