Cause related marketing: can it work for the arts?

Autoria(s): McDonald, Heath
Contribuinte(s)

Ghosh, Shantanu

Posa, Venkata Nimeesha
Data(s)

01/01/2006
Identificador

http://hdl.handle.net/10536/DRO/DU:30000897
Idioma(s)

eng
Publicador

ICFAI University Press
Relação

http://dro.deakin.edu.au/eserv/DU:30000897/mcdonald-causerelated-2006.pdf
Direitos

2006, ICFAI University Press
Tipo

Book Chapter
Acesso ao item digital