Museum marketing : understanding different types of audiences


Autoria(s): Rentschler, Ruth
Contribuinte(s)

Kerrigan, Finola

Fraser, Peter

Ozbilgin, Mustafa

Data(s)

01/01/2004

Identificador

http://hdl.handle.net/10536/DRO/DU:30000698

Idioma(s)

eng

Publicador

Elsevier

Relação

http://dro.deakin.edu.au/eserv/DU:30000698/n20050012.pdf

Direitos

2004, Elsevier

Palavras-Chave #Arts -- Marketing
Tipo

Book Chapter