Trust in B2C e-commerce : the New Zealand Maori internet shopper
Contribuinte(s) |
Thanasankit, Theerasak |
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Data(s) |
01/01/2003
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Resumo |
This chapter identifies relevant factors of Maori trust in terms of encouraging online shopping of B2C e-commerce by Maori in New Zealand. The concepts of trust, risk and reputation are used to explore the uptake of Internet shopping in a B2C context by Maori, a minority-but significant-racial group, in New Zealand. Reputation and adoption of e-commerce in Maori culture emanates from family and tribe, typically by word of mouth. This chapter suggests that specific cultures like the Maori have different elements in their trust of e-commerce, which needs to be addressed to encourage broader use.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Idea Group |
Relação |
http://dro.deakin.edu.au/eserv/DU:30000572/n20030344.pdf http://dx.doi.org/10.4018/978-1-59140-056-1.ch008 |
Direitos |
2003, Idea Group Inc. |
Tipo |
Book Chapter |