Unilever food solutions new digital CRM platform- what is the combination of tools, processes and content that will help Unilever food solutions grow his business?


Autoria(s): holstein, Maria
Contribuinte(s)

Rodrigues, Luis

Data(s)

10/05/2016

01/01/2016

30/01/2019

Resumo

Unilever Food Solutions new digital CRM1 Platform - What is the combination of tools, processes and content that will help Unilever Food Solutions grow his business? Unilever Food Solutions (UFS) intend to create a new online platform to enable it to communicate with segments of the markets, which have previously been too difficult to reach. Specifically targeted at Chefs and other food professionals, the aim is to create an interactive website, which delivers value to its intended users by providing a variety of relevant content and functions, while simultaneously opening up a potential transactional channel to those same users.

Identificador

http://hdl.handle.net/10362/17190

201527103

Idioma(s)

eng

Direitos

embargoedAccess

Palavras-Chave #Best operator journey #Digital CRM platform #Recipes #Touch points #Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Tipo

masterThesis