Strategy of Logoplaste in Mozambique's flexible plastic packaging industry


Autoria(s): Miranda, Leonor Sereno Condesso Souto
Contribuinte(s)

Dahab, Sónia

Data(s)

07/04/2015

07/04/2015

01/01/2014

Resumo

Logoplaste is a specialist in operating in-house industrial sites for manufacturing rigid plastic packaging containers. In developing countries, especially in Africa, the low income of consumers does not allow a widespread adoption of products typically sold in rigid plastic containers. In these countries the flexible packages are usually adopted as they allow for better ratios of cost/litter of product, particularly in smaller packages. Should Logoplaste offer this type of technology in order to expand into developing countries?

NSBE - UNL

Identificador

http://hdl.handle.net/10362/14604

201531186

Idioma(s)

eng

Direitos

openAccess

Palavras-Chave #Internationalization strategy #Mozambique #Logoplaste #Flexible packaging
Tipo

masterThesis