The relationship between small business market orientation and environmental uncertainty


Autoria(s): Didonet, Simone; Simmons, Geoff; Díaz-Villavicencio, Guillermo; Palmer, Mark
Data(s)

01/10/2012

Identificador

http://pure.qub.ac.uk/portal/en/publications/the-relationship-between-small-business-market-orientation-and-environmental-uncertainty(d8a8b066-aac3-4b26-96c6-5fa66e4464ef).html

http://dx.doi.org/10.1108/02634501211273841

Idioma(s)

eng

Direitos

info:eu-repo/semantics/restrictedAccess

Fonte

Didonet , S , Simmons , G , Díaz-Villavicencio , G & Palmer , M 2012 , ' The relationship between small business market orientation and environmental uncertainty ' Marketing Intelligence and Planning , vol 30 , no. 7 , pp. 757 - 779 . DOI: 10.1108/02634501211273841

Palavras-Chave #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing
Tipo

article