The Implications of the Service-Dominant (S-D) Logic of Marketing on Supply Chain Management

Autoria(s): Naci, Sevi; McCole, Patrick
Contribuinte(s)

Sweeney, E.
Data(s)

2009
Identificador

http://pure.qub.ac.uk/portal/en/publications/the-implications-of-the-servicedominant-sd-logic-of-marketing-on-supply-chain-management(87b6c2b4-5d4a-40bc-ada3-00f60b20aeff).html
Idioma(s)

eng
Publicador

Blackhall Publishing
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Naci , S & McCole , P 2009 , The Implications of the Service-Dominant (S-D) Logic of Marketing on Supply Chain Management . in E Sweeney (ed.) , Supply Chain Management and Logistics in a Global Volatile Environment . Blackhall Publishing , pp. 141-154 .
Tipo

contributionToPeriodical
Acesso ao item digital