Refocusing Marketing to Reflect Practice: The Changing Role of Marketing for Business

Autoria(s): McCole, Patrick
Data(s)

2004
Identificador

http://pure.qub.ac.uk/portal/en/publications/refocusing-marketing-to-reflect-practice-the-changing-role-of-marketing-for-business(db774764-7d41-4dbb-9a13-991fe81652ba).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

McCole , P 2004 , ' Refocusing Marketing to Reflect Practice: The Changing Role of Marketing for Business ' Marketing Intelligence and Planning , vol 22 (5) , pp. 531-539 .
Tipo

article
Acesso ao item digital