Application of Projective Techniques in an E-business Context: A Response to 'Projective Techniques in Market Research - Valueless Subjectivity or Insightful Reality?

Autoria(s): Ramsey, E.; Ibbotson, P.; McCole, Patrick
Data(s)

2006
Identificador

http://pure.qub.ac.uk/portal/en/publications/application-of-projective-techniques-in-an-ebusiness-context-a-response-to-projective-techniques-in-market-research--valueless-subjectivity-or-insightful-reality(4b867c71-0217-409b-b6b4-f492d7e1065e).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Ramsey , E , Ibbotson , P & McCole , P 2006 , ' Application of Projective Techniques in an E-business Context: A Response to 'Projective Techniques in Market Research - Valueless Subjectivity or Insightful Reality? ' International Journal of Market Research , vol 48(5) , pp. 551-573 .
Tipo

article
Acesso ao item digital