'It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta' : Marketing locations to film producers
Contribuinte(s) |
Mingant, Nolwenn Tirtaine, Cecilia Augros, Joel |
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Data(s) |
01/10/2015
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Resumo |
This chapter begins by outlining the dynamics of contemporary international film production and the inherent tension between ‘design interest’ and ‘location interest’. A history of the promotion of particular places as filmmaking locations (including Hollywood) is presented, prior to the establishment of the first film commissions. The creation of international associations and their role in professionalization, norm setting and the standardization of offerings and activities, is then described. The chapter concludes with a discussion of commissions’ work, the emergent discourse of ‘film friendliness,’ and the differences between location marketing and other kinds of destination marketing. |
Formato |
application/pdf |
Identificador | |
Publicador |
British Film Institute |
Relação |
http://eprints.qut.edu.au/83242/3/83242.pdf https://he.palgrave.com/page/detail/?sf1=barcode&st1=9781844578399 Goldsmith, Ben (2015) 'It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta' : Marketing locations to film producers. In Mingant, Nolwenn, Tirtaine, Cecilia, & Augros, Joel (Eds.) Film Marketing into the 21st Century. British Film Institute, London, United Kingdom, pp. 174-184. |
Direitos |
Copyright 2015 [please consult the author] |
Fonte |
ARC Centre of Excellence for Creative Industries and Innovation; Creative Industries Faculty |
Palavras-Chave | #190201 Cinema Studies #190204 Film and Television #film marketing #film locations #film production #location interest #design interest |
Tipo |
Book Chapter |