Maintaining Behavioural Change in Social Marketing : Exploring Drivers of Repeat Use of Services Instrumental to Social Goals
| Contribuinte(s) |
Kubacki, Krzysztof Rundle-Thiele, Sharyn |
|---|---|
| Data(s) |
2013
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Cambridge Scholars Publishing |
| Relação |
http://eprints.qut.edu.au/82099/3/82099.pdf http://www.cambridgescholars.com/contemporary-issues-in-social-marketing-16 Schuster, Lisa (2013) Maintaining Behavioural Change in Social Marketing : Exploring Drivers of Repeat Use of Services Instrumental to Social Goals. In Kubacki, Krzysztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 141-157. |
| Direitos |
Copyright 2013 by Krzysztof Kubacki, Sharyn Rundle-Thiele and contributors |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #Behavioural Maintenance #Social Marketing #Service Continuance |
| Tipo |
Book Chapter |
