Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Data(s) |
2013
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Resumo |
While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance. |
Identificador | |
Publicador |
Elsevier |
Relação |
DOI:10.1016/j.ausmj.2013.04.001 Sok, Phyra, O’Cass, Aron, & Sok, Keo Mony (2013) Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), pp. 161-167. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150500 MARKETING #Marketing #Innovation #Learning #Complementarity #SME Performance |
Tipo |
Journal Article |