A Services Approach to Social Marketing Programs
| Contribuinte(s) |
Kubacki, Krzystztof Rundle-Thiele, Sharyn |
|---|---|
| Data(s) |
2013
|
| Identificador | |
| Publicador |
Cambridge Scholars Publishing |
| Relação |
Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle , Hӓrtel, Charmaine E.J., Smith, Geoff, & Hamilton, Robyn (2013) A Services Approach to Social Marketing Programs. In Kubacki, Krzystztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 111-140. |
| Fonte |
QUT Business School; Faculty of Health; Institute of Health and Biomedical Innovation; School of Exercise & Nutrition Sciences; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #111104 Public Nutrition Intervention #111799 Public Health and Health Services not elsewhere classified #150399 Business and Management not elsewhere classified #Social marketing #Service delivery #Blood donation #Breastfeeding #Benchmarking |
| Tipo |
Book Chapter |
