The iPhone Moment, the Apple Brand and the creative consumer : From “hackability and usability” to cultural generativity
Contribuinte(s) |
Hjorth, Larissa Richardson, Ingrid Burgess, Jean |
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Data(s) |
01/02/2012
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Resumo |
In this chapter I position the iPhone as a “moment” in the history of cultural technologies. Drawing predominantly on advertising materials and public conversations about other "moments" in the history of personal computing and focusing on Apple’s role in this history, I argue that the design philosophy, marketing, and business models behind the iPhone (and now the iPad) have decisively reframed the values of usability that underpin software and interface design in the consumer technology industry, marking a distinctive shift in the history and contested futures of digital culture. |
Formato |
application/pdf |
Identificador | |
Publicador |
Routledge |
Relação |
http://eprints.qut.edu.au/46836/1/iPhone_Burgess_25AUG.pdf http://www.routledge.com/books/series/SE0304/ Burgess, Jean (2012) The iPhone Moment, the Apple Brand and the creative consumer : From “hackability and usability” to cultural generativity. In Hjorth, Larissa, Richardson, Ingrid, & Burgess, Jean (Eds.) Studying Mobile Media: Cultural Technologies, Mobile Communication, and the iPhone. Routledge, New York; London, pp. 28-42. |
Direitos |
Copyright 2012 Routledge |
Fonte |
ARC Centre of Excellence for Creative Industries and Innovation; Creative Industries Faculty; Institute for Creative Industries and Innovation; Journalism, Media & Communication |
Palavras-Chave | #200102 Communication Technology and Digital Media Studies #200203 Consumption and Everyday Life #personal computing #cultural studies #advertising #iphone #Apple #branding #cultural history |
Tipo |
Book Chapter |