The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth
| Data(s) |
2006
|
|---|---|
| Resumo |
This brief consumer marketing case study was published in a consumer marketing text book. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Cengage Learning Australia Pty Ltd |
| Relação |
http://eprints.qut.edu.au/41193/1/The_Blair_Witch_Project-_A_Consumer_Behaviour_Case_Study.pdf Rugimbana, Robert & Silver, Jon (2006) The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth. Consumer Behaviour: An Asia-Pacific Approach. |
| Direitos |
Copyright 2010 Cengage Learning Australia Pty Ltd |
| Fonte |
Creative Industries Faculty; Film & Television |
| Palavras-Chave | #150503 Marketing Management (incl. Strategy and Customer Relations) #190200 FILM TELEVISION AND DIGITAL MEDIA #blair witch #movie marketing #film marketing #consumer behaviour |
| Tipo |
Other |
