Five tools to manage and prevent customer misbehaviour during service experiences
| Contribuinte(s) |
Arenstein, Seth |
|---|---|
| Data(s) |
2010
|
| Identificador | |
| Publicador |
Access Intelligence |
| Relação |
http://www.cablefax.com/store/cfax/books/1.html Drennan, Judy & Keeffe, Dominique A. (2010) Five tools to manage and prevent customer misbehaviour during service experiences. In Arenstein, Seth (Ed.) Customer Experience Management: Lessons and insights for the cable industry. Access Intelligence, pp. 48-51. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150503 Marketing Management (incl. Strategy and Customer Relations) #marketing management #consumer misbehaviour #services marketing #customer experience management |
| Tipo |
Book Chapter |
